marceloblanco//////creative//art//director
///Continental Tyres
Responsible for all communication, creation and digital art for the brand.
Action with direct networks with consumers.
Actions at events with influencers.
Films and pieces for social media.
////Haribo
Launch action in the digital universe for Haribo in Brazil.
I was responsible for all digital and social communication for the brand.
For the launch we used the brand’s traditional character, transforming people’s lives, Haribo transforms bad moments into happy moments.
///MG3 shields
Campaign for MG3 armor, included posters and prints.
To remember the need to use protection, we highlight what matters most, who we love. In the second phase, we show the product in action in a playful way.
luerzersarchive
Selected pieces in edition number 3.17.119
////Ricardo Eletro, CityLar e Insinuante
Prints of cooperated products, parking sensor, air purifier and noise canceling headphones.
luerzersarchive
Selected pieces in edition number 3.16.031
////Chocolates Garoto
Musical competition for the 2014 World Cup in Brazil
Online promotion where consumers bought products and could create the brand’s World Cup music. The campaign included digital pieces, social media, and a website for registration.
Each song related to the brand’s 3 products.
Pobre Juan Restaurant
Advertisements for the premium restaurant chain Pobre Juan.
The campaign included material printed in magazines, newspapers, street furniture and films.
Vedacity
Campaign showing the lives of 3 construction professionals.
Films for television and internet.
Santander
Incentive campaign to help social entities.
Films and engagement actions to raise funds.